Find out what you're really worth.
Brands already have a budget for creators like you. Most creators never see that number — they just guess, and undercharge. Type four numbers below and see the gap.
Creator Rate Statement
Estimate · No. 0001
Example shown above — edit the numbers, then recalculate
Your market rate
$1,125
Estimated
Your gap, per post
$725
If you do 2 deals like this a month, that's roughly $17,400 a year you're not collecting.
See your full rate card — every content type → See earnings across all 6 platforms (free multi-platform calculator) →What changes once you know your number
The number is the easy part. Here's what it actually does for you.
You stop negotiating from doubt
When a brand offers $400 and you know your market rate is $1,100, you're not "asking for too much" — you're quoting a number you can defend.
You find out if your time is paying you
Most creators have never worked out their effective hourly rate from content. Once you do, you'll know whether to raise rates, cut low-value platforms, or both.
You stop pricing every deal the same
A dedicated Reel, a story set, and a UGC-only deal aren't worth the same amount — but most creators charge like they are.
You learn what exclusivity actually costs you
A brand asking for three months of category exclusivity has a real dollar cost. Most creators sign it away for free.
You see your whole creator business in one place
Brand deals, platform bonuses, affiliate income — scattered across screenshots and bank statements. One sheet, one number, one month.
Who this is for: you're somewhere between "just getting brand deal DMs" and "I have a manager." You're doing real deals, on gut feeling. If you're already working with an agency that sets your rates, you probably don't need this. If you're figuring it out yourself — which is most creators — keep reading.
The full calculator
One number told you something. The full sheet tells you everything.
A Google Sheets calculator that gives you your complete rate card, monthly ROI dashboard, brand deal tracker, and exclusivity cost calculator — built once, yours forever.
Rate card — every content type, not just one
Monthly ROI dashboard — income, costs, effective hourly rate
Brand deal tracker — fees, due dates, payment status
Your Own AI Negotiation Coach for cracking better deals
Exclusivity cost calculator
Full income stream tracking, every platform
Total
$29
Get instant access →
One-time payment · No subscription · Google Sheets, yours forever
Before you ask
Is this just a spreadsheet?
Yes — and that's deliberate. It lives in your own Google Drive, no login, no app, no subscription risk. You can see every formula before you trust the number.
What if I'm not on Instagram?
The calculator covers Instagram, TikTok, and works for any platform where you do dedicated brand deals — the rate formula is platform-agnostic.
Is my data private?
This free calculator runs entirely in your browser — nothing you type here is sent anywhere. The full Google Sheets version only ever shares anonymised, opt-in data if you choose to.